Gaming
Challenge: The gaming market is incredibly dynamic with odds and events changing the customer experience in real time rendering many platforms redundant.
Read more +Read less –Challenge: The gaming market is incredibly dynamic with odds and events changing the customer experience in real time rendering many platforms redundant.
Read more +Read less –Through a combination of Intilery’s tagging tool, real time data processing engine and push notification feature Intilery was able to drive abandon bet completions and real time odds offers.
3x
bet completions.
Utilising Intilery’s journey builder our client was able to automate their transactional journeys and transform a legally-led process into a dynamic customer experience.
15%
YOY growth for certain books / products.
Challenge: Improving marketing that drove more unsubscribes than sales.
Read more +Read less –Leveraging Intilery’s asset and journey builders, our client was able to turn generic email blasts into personalised product recommendations, creating dynamic and responsive follow ups to engagements and website visits.
30%
uplift in engagement rates.
By using Intilery’s dynamic audiences and journey builder, our client was able to better target customers based on real behaviours rather than assumed affluence and demographics. This in turn increased engagement and near real time feedback helped to measure satisfaction.
Improved customer satisfaction
Intilery tags enabled our client to better understand their customers’ on-site journeys and then tailor follow-ups to convert customers who were previously simply conducting research.
Improved email engagement rates.
Our client leveraged behavioural science insights through Intilery’s journey builder to create a cohesive, high-touch, multi-channel activation campaign that delivered real time comms on the back of customer events.
Most successful activation campaign ever.